Mad River Outfitters – ASPDotNetStorefront E-Commerce

The transition to Responsive Design is a tricky one. Mad River Outfitters was left with a half-complete responsive template and old content that wasn’t responsive. Broken pages and bad first impressions hurt the conversion rate.

A three-day redesign and massive overhaul of the old content have left Mad River Outfitters with a professional, consistent e-commerce platform that is well-tuned to optimize conversions.

Built on Bootstrap with mobile-first philosophies, Mad River Outfitters is a great user experience on any device. Whether you use an iPhone, Android phone, iPad, or Windows Mobile, Mad River Outfitters is built to optimize your experience.

Key Features

Product Image Viewer
The Mad River Outfitters product image viewer does it all. Full-screen zoom, multi-image, and touch compatible. Check it out
Responsive Video & Embedded Photos
All embedded content – video and photos – is fully responsive, even when it’s entered by the administrator without any special styles or classes.
Content Management for Trips & Services
Content management for responsive content isĀ hard. We’ve developed a custom CMS for multi-part content including Fly Fishing Trip information, Guide Services, and other website and company information.
Mobile Optimized Checkout
The checkout process for Mad River Outfitters’ new website is optimized for all device sizes.

The Results

We focused on mobile and conversions.
These statistics compare September-December year-over-year for 2015 (compared to 2014).


  • 431% Increase in Conversion Rate
  • 600% Increase in Transactions
  • 570% Increase in Revenue


  • 172% Increase in Conversion Rate
  • 173% Increase in Transactions
  • 165% Increase in Revenue