Mad River Outfitters

Mad River Outfitters

The transition to Responsive Design is a tricky one. Mad River Outfitters was left with a half-complete responsive template and old content that wasn’t responsive. Broken pages and bad first impressions hurt the conversion rate.

A three-day redesign and massive overhaul of the old content have left Mad River Outfitters with a professional, consistent e-commerce platform that is well-tuned to optimize conversions.

Built on Bootstrap with mobile-first philosophies, Mad River Outfitters is a great user experience on any device. Whether you use an iPhone, Android phone, iPad, or Windows Mobile, Mad River Outfitters is built to optimize your experience.

Key Features

Product Image Viewer
The Mad River Outfitters product image viewer does it all. Full-screen zoom, multi-image, and touch compatible. Check it out
Responsive Video & Embedded Photos
All embedded content – video and photos – is fully responsive, even when it’s entered by the administrator without any special styles or classes.
Content Management for Trips & Services
Content management for responsive content is hard. We’ve developed a custom CMS for multi-part content including Fly Fishing Trip information, Guide Services, and other website and company information.
Mobile Optimized Checkout
The checkout process for Mad River Outfitters’ new website is optimized for all device sizes.

The Results

We focused on mobile and conversions.
These statistics compare September-December year-over-year for 2015 (compared to 2014).


  • 431% Increase in Conversion Rate
  • 600% Increase in Transactions
  • 570% Increase in Revenue


  • 172% Increase in Conversion Rate
  • 173% Increase in Transactions
  • 165% Increase in Revenue


Mad River Outfitters Testimonials

For years and years, I struggled to find someone who could help me build the website of my dreams. Broken promises and lots of hidden and unexpected expenses were all I could seem to get out of other website developers. Along came Jesse and voila! In a short period of time, he had me where I always wanted to be! He listened, he delivered when he said he would, and most of all he was up-front and transparent. I simply cannot say enough about his skills and level of service. Really second to none in my experience. I can't say enough about working with Jesse and having him a part of our online team.
Brian Flechsig - Mad River Outfitters



Contact Us

Ashland, Oregon, 97520


Top Web Developer in Medford