From the Mad River Outfitters website:
Mad River Outfitters is a premier educator and retailer in the fly fishing industry. We strive to serve as your primary source for fly fishing gear, tackle and supplies. Mad River Outfitters provides everything needed for a great fly fishing experience from tackle to flies, classes to guides, destination trips and more. We take great pride in offering outstanding service, knowledgeable and honest advice to enhance your experience in the sport of fly fishing.