Two Loon Software & Web Development

The Task

The Problem

The transition to Responsive Design is a tricky one. Mad River Outfitters were left with a half complete responsive template and old content that wasn't responsive. Broken pages and bad first impressions hurt conversion rate.

The Solution

A three-day redesign and massive overhaul of old content has left Mad River Outfitters with a professional, consistent ecommerce platform that is well tuned to optimize conversions.

The Design

Built on Bootstrap with mobile-first philosophies, Mad River Outfitters is a great user experience on any device.

The Mobile Experience

Whether you use an iPhone, Android phone, iPad, or Windows Mobile, Mad River Outfitters is built to optimize your experience.

mobile homepage

Key Features

Product Image Viewer
The Mad River Outfitters product image viewer does it all. Full screen zoom, multi-image, and touch compatible. Check it out
Responsive Video & Embedded Photos
All embedded content - video and photos - is fully responsive, even when it's entered by the administrator without any special styles or classes.
Content Management for Trips & Services
Content management for responsive content is hard. We've developed a custom CMS for multi-part content including Fly Fishing Trip information, Guide Services, and other website and company information.
Mobile Optimized Checkout
The checkout process for Mad River Outfitters new website is optimized for all device sizes.

The Results

We focused on mobile and conversions.
These statistics compare September-December year-over-year for 2015 (compared to 2014).



increase in conversion rate


increase in transactions


increase in revenue



increase in conversion rate


increase in transactions


increase in revenue

designed and built with

CSS3 Web Design HTML5 Web Design Responsive Web Design Mobile Web Design jQuery Web Development Compiled with LESS Twitter Bootstrap Web Design Flickr Development Microsoft .Net Development Microsoft SQL Server Development ASPDotNetStorefront Development

Welcome to Two Loon Software

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